It is the first stone on which everything is built. Our framework starts by sowing the technological and operational foundations, the layer where it is built and executed the Data, Analytics and Activation Strategy of any organization.
We generate an understanding of the current situation of our clients clients and build the pillars for sustainable growth from these fundamental axes: Architecture and Data & Tech Strategy.
This understanding allows us to identify the main problems and opportunities with the aim of defining a clear and grounded roadmap in a constant short term that makes any transformation process tangible.
As a result, our Data & Tech Foundations services relies on:
Addressing marketing analytics needs is key to deliver real-time targeted advertising and marketing content based on customer behavior, customer feedback, or competitors moves by analyzing both staged and real-time data.
BMIND uncovers the business challenges that brands often face when it comes to specific marketing analytic business needs and connect the dots to jump from data to actionable insights.
As we foster a strong alignment between sales and marketing, leverage intent data to identify and prioritize high propensity users/clients and orchestrate relevant activities and messaging and drive performance with standardized metrics which focus on breadth and depth of client engagement over long deal cycles.
To do so, we help our clients through the services of:
Web / App Analyitcs
AI / Machine Learning
We seek the impact on the income statement of our clients as the vertical axis of our service. We develop powerful end-to-end experiences to increase the performance of our clients’ digital channels, users and products through the activation of data in both paid and owned media, maximizing the use of marketing automation.
Thanks to the end-to-end understanding of the data cycle and the strategic and tactical level of each of the pieces we manage, we can build more relevant conversations with customers. Our solutions allow the companies to communicate in a more personalized way and choose the next best way to target them, according to their own behaviour.
Our offering in the activation area includes consulting and implementation services on:
We help companies to adopt new organizational models and erase the main barriers with an agile management to enable data-driven decisions with speed, scale and certainty.
Digital fitness stimulates the skills of organizations and adapts the processes to internalize in their day to day all new capacities to face the new reality.
The offer of services is completed with:
Loyalty & Engagement Programs
We combine a unique set of capabilities to help organizations lead the market by making the most of the signals left by their customers. We are a new type of Partner at the intersection of Business, Data, Technology and Activation. Services end to end Data & Tech focused on generating value.
We are committed to understand the business and challenges of our clients to improve their business results through Methodology, Data and Technology.
We maximize the return of investment of our clients and avoid to wear down the team’s work by indrustrializing monkey tasks.
For that, we connect signals adding business intelligence that generates incremental impact for our clients. Always with a scientific approach as everything we run is empirically tested. Our Innovation and R&D department is constantly defining and investing tools and solutions that amplify our customer capabilities.
The first “Madtech” Sandbox. The purpose of the lab is to “dispel smoke around Madtech” and allow our customers to try out full combinable madtech stacks BEFORE they have to buy them or integrate them to validate the right approach (+ 100 use cases tested without taking risks).
We provide our own digital maturity index to accelerate fitness diagnosis on transformative roadmaps (built around more than 20 projects in complex organizations).
Data Process Automation. It helps us generate automated workflows in complex data environments, reducing a great amount of time in data and technology tasks on a daily basis. It is the Tag Manager of big data.
Uses Cases & Journeys library.
During these 5 years, we have defined more than 500 marketing automation journeys and madtech use cases. We have documented them so we can easily implement them reducing time to market and modelling potential impact.
Barceló Hotels’s goal was to be able to respond to the high expectatives of consumers in the travel sector with a balance between cost efficiency and demand generation. For that, we aligned technology, people and strategy with a long term partnership working with multidisciplinary projects such as DMP, Attribution Modeling, Data infrastructure, Programmatic trading, CRO, DCO, GCP, GMP and Trafficking Tool. Which have considerably contributed to their return of investment.
In order to generate more relevant conversations between Bankia and its customers, we have built and developped the Bankia Digital Marketing Platform which helps them achieve greater engagement with its customers through all digital channels, thus being able to adapt to customer requirements with agile solutions that benefit the user experience and the return of investment for Bankia.
Unidad Editorial is in the middle of an ambitious process of digital transformation to be a Data Driven company, innovating in the way of relating to its readers and aiming to lead the Spanish market in the payment for content model. Therefore, we have built a three year project solution which involves a cultural change promoting new processes that improve the reader’s experience and enhance the availability and exploitation of data.
El Corte Inglés aimed to make predictions about purchase propensity for different groups of customers that can be synced into marketing platforms with the purpose of making more efficient their activation efforts and increasing the return of investment.
As a result, we have created and implemented a propensity modeling & conversion prediction which has brought great results in conversion rates and therefore, it has considerably increased their ROAS.